Rena Yudkowsky, a professional memory coach and geriatric social worker, is the founder of Memory Matters. She teaches online memory improvement courses to mid-lifers and seniors. Over the past twenty years in the field, she has served as the director of an Alzheimer's unit in an assisted living facility in Maryland, the director of development at a senior enrichment program in Israel, trainer for dementia caregivers, facilitator of support groups, and international lecturer on aging topics. She has taught memory courses for the Geriatric Institute of Yad Sarah in Israel and developed the Snoezelen room for Melabev. Currently, she is the memory coach for an international anti-aging clinic where she does 1:1 coaching and is working on a comprehensive program to prevent dementia. She is super passionate about her mission of helping those 50 + to age more healthfully, both physically and cognitively, as she empowers them to believe in their own memory with confidence.